PlayPlay raises $55M Series B to transform video content creation for enterprise teams

The round was led by New York-based firm, Insight Partners, with participation from Balderton.

PlayPlay was founded in 2017 by Thibaut Machet, former social media director at Eurosport, and his colleagues Aurélien Dayres and Clément Moracin. The three founders set out to build a powerful yet easy-to-use solution that enables in-house teams without any filming or editing skills to create high-quality videos, in order to elevate their communication.

Balderton led PlayPlay’s Series A in May 2020. The new investment will allow PlayPlay to further enhance its platform, accelerate international expansion by growing its first US-based office in New York City, and hire 100 new employees in technology, product, sales and marketing across Europe and North America.

Thibaut Machet, CEO and co-founder of PlayPlay

Video is everywhere, dominating as the most engaging type of content on all major social media platforms. However, while organisations want to join the video revolution, many struggle with the expensive, time-consuming process of content creation.

This is where PlayPlay comes in. A powerful and seamless video creation solution trusted by world-class brands. PlayPlay’s mission is to strengthen the bond between organisations and their key audiences (both internal and external) through video. PlayPlay makes this possible by enabling anyone in an organisation to seamlessly create compelling videos – whether it’s a project highlight for clients, an internal company announcement for employees, or a recruitment ad.

The SaaS solution helps teams create high-quality videos, with advanced, fully customisable branding, and a variety of ready-to-use video templates for all of an organisation’s communication needs.