Balderton 
- Balderton News
- 03 October, 2025
Coveo, a Relevance Platform and applied AI leader that transforms digital experiences with AI-powered search, has acquired Balderton portfolio company, Qubit, a leader in AI-powered personalisation technology for merchandising teams, to accelerate its geographic expansion into the UK and European markets.
Coveo and Qubit’s combined e-commerce experience provides powerful innovative solutions for retailers who need to compete as the digital shift accelerates and will help them meet new consumer expectations around relevance, at scale, made possible through AI.
The combined offering will also help drive customer lifetime value, from acquisition, through conversion, and retention, with the addition of tools for merchandisers to easily and quickly deploy their promotions, test what’s working, and rapidly iterate.
We’re delighted to be joining Coveo’s mission. Our two businesses complement each other perfectly across both technology and expertise and are aligned to deliver a total solution for the benefit of our customers’ success. We look forward to delivering more business value to our collective customers as we roll out our integrated offering that drives forward the next level of personalisation.
Graham Cooke Qubit, CEO
Approximately 90 Qubit employees will be joining Coveo, bringing the total number of Coveo employees to more than 750 located around the world.
Qubit customers include Kate Spade, Kurt Geiger, Shiseido, Tailored Brands and FanDuel as well as industry leaders in luxury, fashion, beauty, DIY, travel, hospitality and e-gaming.
