LevelUp is acquired by Chicago-based Grubhub, the leading online and mobile food-ordering and delivery marketplace.
We had the privilege of investing in the indefatigable Seth (LevelUp's 'Chief Ninja') and his team in 2011, and again in 2012 and 2013. We have been huge supporters of Seth and his vision. LevelUp (and before it SCVNGR) were key innovators in social gaming, bringing an augmented digital/real-world experience many years before the likes of Pokémon Go.
Arguably ahead of their time, the team pivoted the gaming function into the problem of loyalty and became a large infrastructure player in the customer loyalty market, especially for restaurants and cafes.
There were unsurprising and large synergies here with players like Grubhub and the combined entity can now take the solutions to thousands more outlets where it will improve service and experience for millions more customers.
We’re proud to have played a small role in the journey and phenomenally excited for the team and the fresh opportunities they now have ahead of them!