Soundtrack Your Brand raises $22m

Soundtrack Your Brand, the first truly modern streaming service for businesses, has raised a $22 million, and we are delighted to invest alongside Industrifonden. The financing round also saw participation from previous investors, including Telia Company, Northzone, Creandum, H&M’s family vehicle HMP, industry veteran Jörg Mohaupt and Spotify’s Chief Content Officer Stefan Blom.

I’ve witnessed disruption first hand. Dropbox made storage cool, and achieved a shift from a consumer to a business proposition. Uber changed the way we think of transportation. Soundtrack Your Brand will do the same thing to background music. We look forward to working with Ola, Andreas and the team!

You can see highlights of Ola’s appearance on CNBC here, alongside Balderton General Partner, Daniel Waterhouse