Soundtrack Your Brand raises $22m

Soundtrack Your Brand, the first truly modern streaming service for businesses has raised $22 million, and we are delighted to invest alongside Industrifonden.

The financing round also saw participation from previous investors, including Telia Company, Northzone, Creandum, H&M’s family vehicle HMP, industry veteran Jörg Mohaupt and Spotify's Chief Content Officer Stefan Blom.

We look forward to working with Ola, Andreas and the team.

I’ve witnessed disruption first hand. Dropbox made storage cool, and achieved a shift from a consumer to a business proposition. Uber changed the way we think of transportation. Soundtrack Your Brand will do the same thing to background music.

Lars Fjeldsoe-Nielsen, partner, Balderton

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Monetizing music streaming: Ola Sars, founder of Soundtrack Your Brand, and Daniel Waterhouse, general partner at Balderton Capital, explain their business venture in music streaming on CNBC.

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