Germany’s fast-growing hybrid estate agent McMakler has secured $20m from Balderton’s Liquidity I Fund and GR Capital.
McMakler is the largest hybrid real estate broker in Germany and one of Europe’s fastest-growing real estate platforms, combining tools that blend artificial intelligence, data science and digital workflow with a network of agents to improve the experience of buying and selling a home.
While online listings have become the main tool for property search, most people still rely on a broker to execute the transaction. Meanwhile, few traditional estate agents have access to a tool that can digitalise every critical step of a property negotiation to help them conduct business more efficiently and cut costs for clients.
Brokers remain the absolute experts when it comes to trading properties, but many traditional real estate companies do not have the technology to provide the highest level of service across the country. This is where McMakler is different: we have built the largest full-value chain transaction platform for real estate in Germany, that combines a great digital experience with highly skilled individual agents to provide superior service to our customers.
