Funnel raises $66M pre-IPO financing ahead of IPO on Nasdaq Stockholm

OCT 13, 2021

The round was led by The Fourth Swedish National Pension Fund (AP4) and Stena Sessan, with participation from existing investors, including Balderton Capital, Eight Roads, F-Prime, Oxx, and Industrifonden.

Balderton led Funnel's Series A in September 2017. 

Funnel is the leading data platform for marketing. Its pre-built marketing connectors gather the data marketers need, letting them easily analyse performance through leading visualisation tools. Thanks to automatic curation and data harmonisation, marketers and analysts get real-team insights to make better decisions, with no coding or technical teams required.

Today, marketing is a digital-first industry with 60% of marketing spend now online. This is the biggest shift for marketing since David Ogilvy introduced modern advertising some 60 years ago. Digital comes with a promise of measurability, and, for the first time, marketing is accountable for driving revenue. This is an opportunity that raises the stakes when it comes to measuring and optimising performance. Many marketing organisations are struggling since they mostly rely on manual reporting using spreadsheets.

Funnel users can prepare marketing data with ease, going from raw to business-ready data in minutes. Funnel takes the effort out of data transformation by helping you to clean, map, and stitch it all together in one place.

The market has matured substantially since Per Made and I founded Funnel. Back in 2014, it was mostly e-commerce and app companies that cared about measuring digital marketing performance. Now, it is top of mind with virtually every marketing organization, something which is evident with our customers and has driven our strong growth. With AP4 and Stena Sessan we are bringing two large public market investors onboard, and we look forward to working with them as we prepare to take the company public.

Fredrik Skantze, CEO and Co-Founder of Funnel

Funnel also allows users to send their data anywhere they would like, such as to any visualization tool, analytics platform, or data warehouse

Over 1200 of the world’s most innovative digital marketing teams already use Funnel’s Data Platform to date, including Home Depot, trivago, Skechers, Samsung, Vodafone, Logitech, Skyscanner, SAS – Scandinavian Airlines, as well as leading media agencies Havas Media, Ogilvy and DAC Group.

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