The round was co-led by Advent International and SoftBank and is the largest Series B ever raised in Latin America. Globo Ventures and existing investors including Balderton participated.
Merama was co-founded in December 2020 by Balderton Venture Partner, Sujay Tyle. It is the leading consolidator of direct-to-consumer businesses in Latin America. The company invests in and helps operate and scale category-leading online merchants selling on marketplaces.
Typically, Merama acquires a majority stake, allowing the founders to retain ownership and continue operating the businesses while supporting them with its team of e-commerce experts and working capital funding. Merama aggressively expands the brands across Latin America and the U.S. and promotes each brand individually to enhance their direct-to-consumer capabilities. It is also building a unique suite of technology tools not available from any other competitor in Latin America to power and automate the brands.
This round comes less than five months after Merama closed its Series A round, and values the company at approximately US$850 million.