Contentful raises $28m from General Catalyst to fuel the adoption of its content infrastructure, and help digital teams ship content faster

Despite the promise of the new modern stack, content got left behind. Content Management Systems (CMS) were designed for posts and pages, trying to be the one monolith to provide the whole solution for one use case at a time. Modern applications are pushing the content outside the browser and a CMS is just not built to cater to this change in a fast and efficient way.

Content infrastructure solves these pains that decades-old CMS architectures cause in modern software development stacks. It completes the ecosystem of purpose-built platforms (e.g. Stripe, Twilio) that integrate seamlessly. With content infrastructure, developers and content creators can now power the content in all of their digital products – websites, apps, devices, or the next platform yet to come – without being bothered with discernible errors or complications.

Contentful has seen adoption in the enterprise, from Fortune 500 companies to disrupting startups and top digital agencies. Amongst its customer base, you can find Telus, Spotify, WeWork, Oscar, AKQA, Huge, and R/GA.

The newly acquired capital will be used to double down on the content infrastructure capabilities, growing its partner network, building its developer ecosystem, as well as scaling solution engineering and supporting enterprises. To meet these goals, the company will invest heavily in talent acquisition in the first quarters of the upcoming year.