Founder's
Guide
To B2B Sales

Everything a Founder/CEO needs to know about building and managing a B2B sales team.

AUTUMN 2022

Contents

Appendix

QBR Metrics and Analyses Copy link

Examples of key metrics tables not already presented in the previous sections.

QBR Metrics, ARR Copy link

Post-quarter meetings with exec team, sales management, and sellers to review the last quarter and plan for the next

As you scale, review by territory and/or region

QBR Metrics, Pipeline Copy link

Copy link

 

See video: Dave Kellogg, Executive in Residence at Balderton Capital, on how to build a marketing machine Copy link

 

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