Greta joined Balderton's investment team in 2020.

At Balderton, Greta is focused primarily on investment activities in the UK and Southern Europe and is particularly interested in fintech, health, B2B SaaS, and foodtech.

Prior to Balderton, Greta worked on the product team at Pleo, the unicorn business-spending platform based in Copenhagen. Prior to Pleo, Greta was an early employee at NYC-based reservation platform Resy (acquired by Amex), where she served as head of Data and Analytics. Greta started her career at Goldman Sachs in New York City, working on the Cross Asset Derivatives team for two years.

Greta holds an MBA from INSEAD and a B.S. from Stanford University in Engineering. She speaks Swedish, and loves everything related to restaurants and hospitality — she previously consulted for Noma, considered the number one restaurant in the world.