We're going to need a bigger boat...
One of the most noticeable changes in how the best product teams are using LLMs is in lowering the barrier to entry for people to get the best from their products. In short, LLMs are massively expanding TAM (total addressable market).
The demand to test new generative AI tools has been incredible. Whether its consumer interest, with ChatGPT gaining over 100 million registered users in just 6 months since its launch, or enterprise adoption, with Github CoPilot already generating $100Ms in ARR, there is no shortage of interest in the new capabilities that LLMs and diffusion models unlock.
But matching this explosion in demand for such tools is another development, the adoption of LLMs to expand a product’s potential user base. These products are utilising the new functionality offered by large language models and diffusion models to lower the barriers to entry for new types of customers.