Today, we’re launching the Founder’s Guide to B2B Sales, a guidebook written to help founders and CEOs to build, manage, and scale a sales force.
As the author of the guide, I’d like to share some quick thoughts on what this covers, and who it's designed to help.
The B2B Sales Guide is a part of the Balderton Build website, which provides a wide range of content designed to help startup founders and executives build successful companies.
It is a seven-part guidebook designed to help founders build, manage, and scale a sales force. Because most founders come from a product-oriented background and every founder should be their company’s best salesperson, the guide starts from scratch with an introduction to the fundamentals of sales.