In April, we gathered startup founders and friends from the tech and venture ecosystem to Balderton’s headquarters to hear from three brand experts — leaders responsible for consumer brands at Innocent Drinks, Depop and Bulb.
At Balderton, our portfolio companies correctly obsess about their brand as they grow to scale and gain millions of users. They want to know what brand means to them. How they should hold onto their brand promise during fast growth. How can they measure brand impact?
This event was co-hosted by JamJar Investments and Balderton. (JamJar is an investor in Bulb. Balderton is an investor in Depop.) Here are some insights from the evening from our panellists, moderated by Isabel Bescos, who ran strategy for BlaBlaCar — joining that French-founded startup as an early employee, and scaling to millions of users, prior to joining Balderton’s investment team.
Moderator: Isabel Bescos, Balderton investment team and former head of strategy, BlaBlaCar
Panellist: Richard Reed, Partner, JamJar Investments
Innocent Founder and former co-CEO
Richard founded Innocent 20 years ago with his two best friends (still his best friends, he says!) in a market stall, and sold it 15 years later to CocaCola. He now works with high growth consumer brands at JamJar Investments.
Panellist: Peter Semple, CMO, Depop
Peter joined Depop as CMO fairly recently and was previously one of the creative minds behind global archetypal brands such as Nike, Converse and Umbro. Depop is a Balderton portfolio company, an online home for the world’s creatives to buy, sell and discover inspiring and unique things.
Panellist: Russell Davies, CMO, Bulb
Before Bulb, Russell worked with brands such as Nike, Apple & Microsoft and is also Contributing Editor at Wired Magazine.