How to emerge from the downturn stronger than you went in

JAN 25, 2023

Marketing, Scaling

Watch the webinar below as Balderton's EIR Dave Kellogg and Principal Michael Lavner share top tips for startups looking to emerge from the downturn stronger than before.

As the old saying goes, never let a good crisis go to waste. A downturn is no different. 

As a founder or CEO, the most important thing to think about is how you are framing the challenge ahead.

The way you frame these issues will seep down through every level of your organisation, so it's vital to get it right. Instead of "How do we survive this?", ask yourself "How do we get stronger?". Set the tone for the entire company, and focus on finding opportunities that will enable you to not just survive but to thrive. 

Here are our top five ways to emerge stronger: 

  1. Sharpen your focus
  2. M&A, on either the buy or sell side
  3. Re-orient your use-cases and messaging
  4. Play into SaaS rationalisation
  5. Upgrade your talent

Emerging stronger from the downturn than you went in

Balderton EIR Dave Kellogg shares his top tips for startup leaders.

When you really focus, you enable innovation. Instead of trying to do five things, you're doing one - and you can direct all of your resources and energy into innovating in that area.

Dave Kellogg, Executive In Residence

Webinar hosted by Dave Kellogg, Executive In Residence, alongside Michael Lavner, Principal

Sign up for future webinars: 

Our next webinar, taking place on 9th February, will provide an overview of the Balderton Founder's Guide to B2B Sales, authored by Dave Kellogg and Michael Lavner.

Registrations are now open here

Explore the Founder's Guide to B2B Sales here

Stay in touch with Balderton

Sign up for our newsletter to stay up to date on news from Balderton, and our portfolio.