This article summarizes the points made by Balderton’s new Executive in Residence (EIR), Dave Kellogg in an event he ran with our portfolio at Balderton's offices on how to build a marketing machine.
Dave is a renowned Saas expert, author of Kellblog, and business leader, with more than twenty-five years of experience working across C-Suite, board, and executive roles in some of the world’s most successful SaaS and enterprise software firms.
As EIR, Dave supports the portfolio by providing a unique perspective on start-up challenges across growth, scaling, US expansion, metrics, and marketing. (Read Dave's thoughts about the EIR role on his blog here.)