The team at ROLI, the UK startup that has created next-generation musical instruments, announced today that Pharrell Williams, the producer, songwriter and cultural icon, will be joining the company as Chief Creative Officer.
Music touches all of us, and for a long time I've been passionate about finding ways to share the power of music with more people. When I met Roland Lamb and ROLI, I immediately felt we were working towards exactly the same goals, and so I'm super excited that we're kicking off this partnership
The announcement was made at an event at London's historic Hackney Empire theatre today, where Pharrell and ROLI founder Roland Lamb discussed the question "Why create?" and shared their experiences as musicians and technologists.
Congratulations to Roland, Pharrell and the whole team at ROLI. You can read more about the announcement on ROLI's website.
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