The fundraise was led by ICONIQ Growth, with participation from existing investors including Accel, Balderton, Seedcamp, Speedinvest, and RTP Global.
Primer, which was founded in early 2020 by ex-Paypal/Braintree employees and now employs more than 70 people across 20 countries, has built the world’s first automation platform for payments.
With Primer, merchants can build new and better buying experiences with ease. Plug-in any desired payment solution with 1-click connections, define logic across the entire payment lifecycle with a drag-and-drop workflow editor, and create seamless, “smart” checkout experiences that meet today’s customer expectations. For the first time, merchants can connect and control their entire payments stack, and build their ideal payment flows autonomously from scratch.