Portfolio.
Celia Francis. WeeWorld
WeeWorld is the most popular interactive avatar community and a trusted site for dynamic self-expression, creation and communication. Through an expansive palette of features, clothes, accessories, hobbies, and more, WeeWorld users can create their personalized WeeMee avatar, connect with friends, decorate their own visual space, send animated messages, play games and more.
More than 27 million WeeMees worldwide are redefining avatar demographics and establishing the WeeMee as the world’s most widely used and recognized avatar. WeeMees can be created on many sites including Windows Live Messenger, AIM and Skype, and are portable to all major social networks and blogging sites.
Celia Francis
Celia Francis has two decades of experience leading innovative mobile and internet companies. Currently, Celia sets the strategic direction for WeeWorld’s continued growth and innovation as a popular mobile and internet entertainment company.
A proven leader spanning industries such as consumer electronics, the Internet, media and mobile, Celia has developed and managed a plethora of original, well-designed and fun consumer experiences. Previously, Celia lead product development and marketing efforts for T-Mobile as EVP of Marketing.
Prior to T-Mobile, Celia worked at IDEO, one of the world’s leading product design consultancies. As VP of Marketing for Xtime, she helped grow the company from five individuals to 50 employees. In addition, Celia also served as Director of Marketing for AltaVista and as Director of the Consumer Internet Division for Compaq.
Celia began her career in product and graphic design and advertising. Celia earned a Bachelor of Arts from Harvard University, as well as an MBA from the MIT Sloan School of Management.
