Liquid Air Lab
Liquid Air Lab is a specialised on-device mobile advertising solutions company. The core product, adtronic, enables targeted advertising on smartphones. The user receives personalised advertising triggered by incoming calls, incoming messages, and other events. In return, users receive specialised rewards such as free applications, music tracks, or cash towards reducing their phone bills.
The company, based in Stuttgart, Germany, was founded by Mikko Linnamäki and Tero Katajainen in 2002.