Julia Reynolds. Figleaves
figleaves.com is the world's largest online seller of branded intimate apparel – specialising in lingerie and swimwear - with transactional websites and distribution in the UK and USA.
Established over 10 years ago, figleaves.com is a dynamic team of passionate people now 200 strong who believe in ‘everyday luxury for everybody’. The company enjoys vast consumer appeal, strong brand loyalty and is now directly communicating its philosophy around the idea of ‘people at play’. Figleaves was bought by N Brown, the home shopping specialist, in June 2010.
Julia Reynolds served as the Chief Executive Officer of Figleaves from October 2007. She has a wealth of experience across the department store and fashion chain sectors, including the Evans, Top Shop and Principles. Julia joined Figleaves.com from Tesco, where she served as Buying and Merchandising Director of it's Central European Clothing Business. In her eight years at Tesco, she created the Florence & Fred brand and helped make the supermarket's clothing business one of the fastest-growing and most successful in the sector.