Rod Cousens. Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels.
Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is the recipient of the UK Developer of the Year title from the 25th Golden Joystick Awards and, most recently, Codemasters Studios recently won the UK Development Team category in the MCV Industry Excellence Awards 2008. Codemasters’ cross-platform development technology the EGO™ Engine was named Best Technology 2007 in the awards hosted by TIGA, the Independent Game Developers Association. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif.
Rod Cousens is the Chief Executive Officer of Codemasters, a leading developer and publisher of video game entertainment titles for game consoles, PC and online platforms. The company has earned a reputation for delivering quality interactive entertainment product through such major blockbusting gaming brands as DIRT™, Operation Flashpoint™, Brian Lara/Ashes Cricket™ and the BAFTA Award winning Race Driver: GRID. Codemasters also retains the official FORMULA ONE video game rights and in September 2010 achieved an international no.1 best seller with F1 2010, the first time in almost 10 years that a F1 games has achieved chart-topping status.
Mr. Cousens has had a highly distinguished career spanning over 25 years in the interactive entertainment industry. He is one of the pioneers of the video game market and has been honoured with many industry awards for both his professional and fund-raising achievements.
Prior to Codemasters, Mr Cousens was with Acclaim Entertainment. Within a four-year period he grew the international business to an operation with over $100m of annual revenues. Mr Cousens began his career in 1981 with the founding of games publisher Quicksilva. He went on to become UK Managing Director and later President International of Activision, Inc.