Portfolio.
Will Cooper & Quentin Griffiths. Achica
ACHICA is an online members-only luxury lifestyle store that is free to join. Members can indulge in exclusive savings on luxury home and lifestyle brands with new, limited time promotions added every day. Chic and desirable home and garden brands are offered at breathtaking prices, only available to our members . ACHICA's buyers take time and care handpicking each individual item to ensure that only the most stylish designer products appear in our promotions.
Will Cooper & Quentin Griffiths
Quentin set up online fashion phenomenon ASOS.com with Nick Robertson in 2000 and sat on the board with specific responsibility for marketing. The business listed on the Alternative Investment Market (AIM) in 2001 and he left in 2005 once the business achieved profitability.
ASOS currently has a valuation of over £1bn on AIM (Nov 2011).After a few years of non-exec roles, Quentin was ready to get involved in an executive position again and set up ACHICA.com with Will Cooper (ex-CEO of TradeDoubler) in 2009. ACHICA gained immediate traction, experiencing strong month-on-month sales growth and is expected to breakeven within 2 years of trading. QG’s background is in marketing.
Prior to his involvement with online retail he ran a product placement agency working for blue chip clients like Ford, Mars, Coca-Cola and Carlsberg Tetley.
