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People.com Hooks Up With Big Fish Games

Web Firms Find Paths To Profits: Free Vs. Fees

NEW YORK People.com has entered an exclusive partnership with casual online games publisher Big Fish Games.

As part of the deal, People.com will roll out a new feature called “A New Game Every Day!" -- which will highlight a different Big Fish-produced title on a daily basis. In addition, People’s 10 million unique monthly user-base (per Nielsen Online’s June report) will have access to Big Fish’s catalog of 2,000-plus free or paid casual games.

Seattle-based Big Fish is one of the larger purveyors of online based games, many of which fall into the puzzle, brain-teaser or word game category. These types of games have demonstrated a considerable appeal to women, who have emerged as avid players of Web-based games over the past several years.

As a result, the celebrity-news-centric People.com launched its own games channel in mid 2008.