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NewBay LifeCache Hits 4 Billion Milestone

NewBay LifeCache operator cloud services now storing over 4 billion pieces of user-generated content.
 
NewBay, the leader in digital lifestyle solutions for operators, today announced that its award winning LifeCache product suite is storing over four billion pieces of user-generated content (UGC) online for subscribers worldwide. Petabytes of data are now stored by LifeCache, with millions of photos and videos uploaded to its digital lifestyle services, across Web and handset channels, every day. LifeCache powers a range of services for mobile and converged operators that allow consumers to create, store, share and view user content including pictures, videos and messages.
 
The announcement follows the recent LifeCache achievement of storing over 16 million messages in just one day for O2 BlueBook. Built on LifeCache Message Minder, O2 Bluebook is a service which enables subscribers' SMS and MMS messages to be automatically saved online via a network-initiated back up.
 
The increase in the volume of media safeguarded on LifeCache can be attributed to better user-experience and technology advancements, which facilitate the creation, management and online storage of user content. For example:
NewBay's one or zero click media upload client
Network copy of SMS/MMS
Subscriber usage of cloud services provided by operators

"By combining the latest Web 2.0 developments with powerful user generated content capabilities, NewBay has developed a powerful formula for harnessing the strategic potential of user content for operators," said Dr Nagappan Arunachalam (Arun), Chief Marketing Officer at NewBay Software. "In providing compelling cloud-based services, operators are in a strong position to take advantage of the explosion in digital content, not only deriving benefits in terms of increased ARPU, but also by forging a valuable, lifelong connection with subscribers' digital lives."

NewBay LifeCache is built on Astra, the telco-grade, internet style platform, which allows NewBay's solutions to scale up to 100 million users on a single system.
 
NewBay has experienced exceptional success working with leading operators worldwide. The LifeCache product suite is currently powering operator services including T-Mobile MyAlbum, Telefonica-O2 Bluebook messaging and album service, U.S. Cellular Online Album and Orange Social networking services.