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Lovefilm appoints Airey as non-executive director

Lovefilm, the movie rental service, has appointed Five chairman and chief executive Dawn Airey as non-executive director. She will take up the role with immediate effect.

Prior to Five, Airey was managing director of global content for ITV, where she oversaw the broadcaster's production and content business.

She has also held the position of managing director of channels and services at BSkyB, and was controller of arts and entertainment at Channel 4, and director of programmes at Channel Five.

Airey also sits on the management board of the pan-European media group RTL, Five's parent company.

Charles Gurassa, chairman of Lovefilm, said: "Dawn's finger is right on the pulse of the entertainment industry.  [Her] counsel in the board room will be enormously helpful in driving Lovefilm forward."

Airey said: "Lovefilm's business model has not only redefined the way people rent and watch movies in the home, its international growth and recent foray into streaming services delivered via both the PC and the TV, shows that this is not a company that's prepared to stand still."

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