It is a huge pleasure to welcome Thread to the Balderton portfolio.
Thread stands alone as their unique solution understands and serves an often-forgotten customer base: the male clothes shopper. Their product shines through by combining smart technology with styling expertise, and applying this across a vast range of products and prices points that make Thread accessible to the average guy on the street.
The enormous success of online fashion retail sites such as ASOS highlight the retail world’s steady shift from bricks and mortar to online and demonstrates that consumer appetite for this kind of shopping model is alive and well. Thread’s commitment to innovating the digital user experience is exactly why we at Balderton chose to back them.
