News

German media company joins AdJug

German media company Tomorrow Focus AG has acquired a stake in digital advertising network AdJug that will enable it to enter the growing marketplace of international online advertising.

As a part of the deal, Tomorrow Focus AG will provide access to a portion of its advertising inventory (initially 100 million ad impressions) via AdJug and hopes to build the online advertising marketplace in Germany.

Since its launch in August 2007, AdJug’s UK business already achieves more than 250 million advertising impressions per month and growing. AdJug aims to offer advertisers greater choice, transparency and control on how online ads are bought and sold.

Today's announcement signals a significant development into Germany, Europe's largest economy.

Michael Stephanblome, co-founder and CEO, AdJug, said:
'This deal represents an important step in the development of AdJug in Europe. We are already experiencing a high level of demand for our transparent marketplace in the UK, and Tomorrow.
Focus AG is the perfect strategic partner to allow us to strengthen our offering and break into the lucrative German market.'

Tomorrow Focus AG and existing investor Balderton Capital, the leading venture capital firm behind Bebo, Codemasters and Setanta, have invested $6.5 million dollars (£3.3 million) in a second round of funding.

The German media company’s chief marketing officer Christoph Schuh will be joining AdJug’s board along with existing board members Klaus Hommels, Seb Bishop (Founder Espotting) and Rene Rechtman (VP International Tradedoubler)

Schuh said: 'As one of Europe’s biggest internet marketing companies, we are extending our reach to include an innovative online advertising marketplace. We are confident that our advertisers, agencies and marketing partners will benefit greatly from our partnership with AdJug and that the platform will be a major success in the German advertising market.'