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Dan Cohen Named CEO of Community-Driven Personalised Homepage Pageflakes

Pageflakes Ltd. (www.pageflakes.com ), the community-driven personalised homepage, today announced the appointment of Dan Cohen as CEO and U.S. founding partner, effective immediately. Cohen joins Pageflakes from Yahoo!, where he was the head of the My Yahoo! business unit. In his new role as CEO of Pageflakes, Cohen will oversee all aspects of the company's rapidly growing worldwide business including the establishment of a U.S. headquarters to complement existing operations in Europe and Asia. Former CEO and Pageflakes co-founder Christoph Janz will assume the role of Chief Product Officer (CPO).

"Dan's background as head of Yahoo!'s personalised homepage, My Yahoo!, and his extensive entrepreneurial management experience makes him a perfect fit for Pageflakes," said Christoph Janz, CPO of Pageflakes. "His expertise and vision for the evolution of the personalised homepage will enable us to further advance the development of Pageflakes and add to our rapidly growing base of loyal worldwide users."

At Yahoo!, Cohen was responsible for managing all aspects of the My Yahoo! business, leading teams responsible for product management, marketing, strategy, engineering, business development and monetization. Prior to Yahoo!, Cohen founded two companies, Personity and USConnect, and led their acquisitions by Openwave and IKON, respectively. Cohen also held key senior management positions at IKON and Google, where he led product management for personalised products, including the Google Personalised Homepage. Cohen holds a dual Bachelor of Science degree in electrical engineering and computer engineering from Carnegie Mellon, and a Master of Business Administration from the Wharton School of the University of Pennsylvania.

"Pageflakes has led the way in redefining the personalised homepage, which has essentially remained unchanged since the advent of the World Wide Web, until now," said Dan Cohen, CEO of Pageflakes. "With breakthroughs in social and community features and the innovative use of highly interactive web technology, Pageflakes has created the next generation of the personalised homepage. People are rapidly switching to Pageflakes to start every visit to the Web because it's an easy and fun way to get everything they want in one place, and to share what they find useful and enjoy."

"Dan's stellar track record, relevant expertise and proven ability to manage high-growth businesses adds depth and strong leadership to an outstanding team," said Johan Brenner, General Partner, Benchmark Capital. "We're thrilled to have him on board and we're proud to strongly support Pageflakes as they continue their rapid growth."

About Pageflakes

Pageflakes, the community-driven personalised homepage, is revolutionizing how we how we start with and use the Internet. At www.pageflakes.com , you can easily customize the Internet and make it yours using '"flakes" - small, movable versions of all of your Web favourites that you can arrange on your personal homepage. Flakes are available for thousands of uses and interests, including news, sports, e-mail, local events, search, photos, music, videos - even interactive tools like a calendar and a to-do list - and just about anything else you do on the Web at school, work and at home. The Pageflakes community of users create and help each other discover more new flakes and share more new Pageflakes pages every day.

Pageflakes was founded in Germany in 2006 and is funded by Benchmark Capital.