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Balderton Capital Invests In Archify

archify is a ground-breaking new service created to tackle the information overload crisis. On average, people are spending more than 35 hours per month online, consuming 3,205 pages . And it’s not just at their desks: Cisco predicts there will be two Internet-connected devices for every person on the planet by 2015 . But is it getting too much? Studies show that information overload is starting to harm people’s productivity because they can’t retrieve all this information efficiently. As Max Kossatz, Archify founder, illustrates, “I know I read something last week, but I can’t remember whether it was on Twitter, Facebook, or WebMD. Was it on my work PC or my iPad or my phone? This is where archify comes in.”

archify archives everything you see on the web or in your social stream (Facebook, Twitter etc) – then lets you search it quickly. The tool is seamlessly integrated into most browsers and runs automatically, so there’s no need to bookmark or manually save information. “Nowadays people don’t have time to trawl through their browser history and twitter feeds to find the article they read ten days ago. They want to search across multiple devices and through all their personal data streams. And they want the answer right now.” said Max.

And as co-founder Gerald Bäck adds, Google is increasingly unhelpful for the modern overloaded web-user: “Nowadays, so much of the information we read is siloed within Twitter, Facebook or Pinterest – where you can only search the last few days of history, and you have to search separately in each one. We think there’s huge demand for a service that remembers everything we view online”.

Rob Moffat, a Principal at Balderton Capital, agrees: “Fragmentation and information overload are both fascinating areas and we’re seeing solutions such as archify expand rapidly. Gerald, Max & Walter have built an intuitive and powerful product and we’re excited by the possibilities ahead”. Mark Evans (Partner at Balderton) & Rob Moffat will be joining the founders on the board.

The Vienna-based company also announced it will be expanding and moving to the “tech hub of Europe”, Berlin. “We wanted to take advantage of the city’s exceptional talent pool and the thriving start-up community” said co-founder Walter Palmetshofer.

archify is in Closed Beta at present, and will be opening to the public later this year. The investment will help archify complete their web product and develop a mobile version. For more information, see www.archify.com

About Balderton Capital (@Balderton / www.balderton.com)
Balderton Capital is one of the largest venture capital firms in Europe, committed to finding and helping talented entrepreneurs build great companies. Based in London, it manages $1.9 billion in committed venture capital. Since 2000, Balderton has invested in over 100 companies, principally in numerous European countries but also in the US and Asia. Notable investments include Bebo (sold to AOL for $850m), Betfair (floated on the LSE in 2010), LOVEFiLM (sold to Amazon in 2011), ScanSafe (sold to Cisco Systems for $183m) and MySQL (sold to Sun for $1 billion).

About archify (www.archify.com)
Archify was founded by Gerald Bäck, Max Kossatz and Walter Palmetshofer in Vienna in 2010.
Archify was a finalist at Startupbootcamp Copenhagen 2011.

Contacts

For Balderton Capital:
Victoria Palmer-Moore, Powerscourt
+44 20 7324 0493 / +44 7725 565 545
Carmen Murray, Powerscourt
+44 20 7324 0496 / +44 7713 110 624

For archify:
Gerald Bäck
+43 664 5107761 / gb@egoarchive.com