AdJug to offer global ad inventory via Rubicon Project

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Date.: 27 June 2008
Publication.: News
Author.: Balderton

AdJug to offer global ad inventory via Rubicon Project

Online ad marketplace AdJug has begun offering its publishers' global ad inventory.

The marketplace has agreed a deal with ad technology company Rubicon Project which gives it access to the UK inventory of its network of US publishers. UK visitors to US-based sites will now be served country-specific ads by AdJug following the deal.

Michael Stephanblome, founder of AdJug, said the deal opened up a wide range of new inventory.

'This instantly helps us to bring additional liquidity into our marketplace and creates new and exiting inventory opportunities for our advertisers," said Stephanblome.'

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London, 10 May 2012 – MedicAnimal.com, the UK’s leading online pet health retailer, today announced that it has completed a £10 million Series C funding round. The fundraising, led by major European venture capital firm Balderton Capital, also includes investments by Iris Capital, who led the previous round in October 2010, as well as existing angel investors from Europe, the U.S. and Asia. Mark Evans of Balderton Capital will join Alexander Wiedmer of Iris Capital, Cesar Mascaraque, former Managing Director for Europe at IAC/InterActiveCorp, and MedicAnimal.com founders Ivan Retzignac and Andrew Bucher on the board.

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