News

AdJug signs deals with The Sun Local and Oodle

Online ad exchange AdJug has signed deals with classified ad websites The Sun Local and Oodle.

The latest deals will see AdJug serve banner ads from its network to The Sun Local and Oodle sites.

The ads will be targeted to key classified categories such as pets, cars, property and items for sale, as well as run-of-site. Oodle provides classified advertising for numerous websites including Lycos UK, Magic Radio and Infospace.

The economic downturn is proving to be a boon for companies selling remnant inventory.

Max Moore, vice-president of publishing at AdJug, said the ad exchange and marketplace sector was seeing growth.

"Publishers are taking advantage of the opportunity in the marketplace, they've got nothing to lose as its free to use and non-exclusive. "

"Adding Oodle's high calibre inventory to the AdJug inventory mix will provide our advertisers with a great cross-section of classified sites to target, and further expand AdJug's local channel."

AdJug's marketplace currently records more than half a billion ad impressions a month across 1,200 sites.