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AdJug Collects Strategic Funding

AdJug Ltd., an online-advertising marketplace where advertisers and publishers can buy and sell ads directly, has received a strategic investment from Tomorrow Focus AG, one of Germany's leading digital sales and content companies. As a part of the deal, Tomorrow Focus will provide access to a portion of its advertising inventory - initially 100 million ad impressions - via AdJug and help to build the online-advertising marketplace in Germany.

The investment was part of a $6.5 million second round in which AdJug's prior investor Balderton Capital also participated. Tomorrow Focus's Chief Marketing Officer Christoph Schuh will join AdJug's board. The company previously raised $2 million. In contrast to the way online ads are bought and sold through Google Inc. or Yahoo Inc., AdJug's advertisers have the ability to choose the location where ads ar e displayed on a Web page and determine the exact price they will pay for traffic. Publishers also benefit from features that enable them to define how much an advertiser pays per click.

Founded in February 2007, the London-based company plans to focus its efforts in the United Kingdom and eventually move into other parts of Europe. Calls to the company were not immediately returned.