- Date.
- 08 April 2009
- Publication.
- News
- Author.
- Balderton
7Digital announces Winamp tie-up
7Digital is to sell tracks via AOL’s Winamp application as part of its third download integration deal in three weeks.The new partnership follows deals with Spotify and Songbird agreed last month.
MP3 downloads have been integrated into the Winamp player using 7Digital’s application programming interface (API) platform, so users can buy tracks within the media player from 7Digital’s catalogue of 6m songs without leaving Winamp.
The API pulls data from 7Digital’s website about the artist, track and album into the ‘Now Playing’ menu.
7Digital CEO Ben Drury says, “We opened the API platform to developers last year to encourage anyone, from multinational retailers to bedroom developers, to create a range of music applications and services. This, combined with our European network of download stores, has allowed Winamp to create a first-class music discovery offering.”
The partnership covers 10 European countries, including the UK and Ireland.
