05 October 2008
Sunday Business Post
Globoforce, a Dublin firm that runs employee reward schemes for some of the biggest companies in the world, has won several new deals worth ‘‘tens of millions of dollars’’.
Eric Mosley, chief executive of Globoforce, said the company had recently launched its system with three companies with more than 20,000 employees each, including technology firm Symantec and KPMG in Europe.
Computer chip maker Intel, an existing Globoforce customer, is extending the use of the system to its entire workforce of about 100,000 people.
The Globoforce system is used by more than 100 firms which collectively employ more than 1.7 million people. Company employees use the system to give online rewards to their colleagues, usually in the form of points that can be cashed in for gift vouchers.
Globoforce makes its money by taking a transaction fee each time its rewards platform is used. Mosley said the recent deals helped Globoforce to consolidate its position as market leader.
‘‘Among Fortune 500 companies with a global workforce, we are seen as the only solution,” he said. ‘‘There are 900 companies in the US with more than 20,000 employees each, so it is a case of keeping our heads down and focusing on capturing more market share.”
Mosley said that the company was on track for ‘‘very healthy growth’’ in revenues this year after recording a rise in revenues to €46.9 million last year, up from €27.3 million in 2006. The company turned a €1.1 million operating loss in 2006 into a €1 million profit last year.
Globoforce employs more than 120 people, including about 80in Dublin. Its other major centre is in Massachusetts, where Mosley has been based for the past three years after the firm took a decision to target the American market.
He said that about 80per cent of Globoforce’s business was now ‘‘US-driven’’, although its customers all had operations around the world.
Mosley said that Globoforce had not been affected by the slowdown in the major world economies or turbulence in the financial markets. ‘‘We have the best sales pipeline we have had for a number of years. When times are tough, companies look at how to maximise productivity and there is a growing appreciation for what employee recognition can do.”
Globoforce is backed by venture capitalists Atlas Capital and Balderton Capital, and Mosley said the firm had no need for further funding. ‘‘We are profitable and fully capitalised,” he said. ‘‘Our investors are happy and we are all focused on building the company. The market opportunity is very large and we are doing well. We are well positioned for the future.”
Mosley, who founded Globoforce in 1999, expects the firm to be ‘‘a $200300 million company’’ within the next five years. He is a finalist in this year’s Ernst & Young Entrepreneur of the Year awards, which take place on October 23.